How can we best leverage the newly acquired Geopark title to highlight and boost Uberaba’s creative entrepreneurs?
With this challenge in mind, Garimpo de Soluções developed the ‘Creative Footprints’ project, bringing to light and recognizing the creative entrepreneurs who best represent Uberaba’s unique qualities.
Creative Footprints’ involved mapping dozens of entrepreneurs, from which 21 were selected, interviewed, and documented through storytelling text, photos, and video. Businesses that project Uberaba’s history, reinterpretations, and innovations to the world, through sectors such as audiovisual, music, crafts, gastronomy, and many others that are visually stunning and demonstrate the scope of this ‘Land of Giants’!
Finally, the 21 businesses were georeferenced, creating an extraordinary itinerary for those privileged enough to immerse themselves in the soul of Uberaba!
Visit, explore, share! Bilingual website (PT/EN): Creative Footprints
An initiative by SEBRAE MG, in partnership with the Uberaba Cultural Foundation, launched in September 2024.
