Objectives: To promote the creative entrepreneurship practice and put the concepts of creative economy and creative city in context. Structured in a series of conferences on the creative economy and creative cities, followed by a roundtable with national experts and local practitioners, the events aimed to make the creative economy tangible in the local setting, across all five regions in the country and promote new approaches to it as a development strategy. Co-coordinated by Prof. Leandro Valiati.Structure: One-day event with two conferences of national experts and a series of presentations by local entrepreneurs, closing with a roundtable with all speakers.