Objectives: To shed new light on the state-of-the-art of the creative economy, linking the most innovative experiences and reflections in Brazil with those taking place in the United Kingdom. Once Brazil will host both the World Cup and the Olympic Games, the events also gave focus to the legacy of sport events to the creative economy. With live streaming.Structure: Two evening events made up of conferences with Brazilian and British experts, local creative entrepreneurs and a roundtable for debate.