Title: A pioneering work in the field of economics of culture in Brazil, this book aims to accomplish an ambitious mission – to analyse the links between culture, economics and sustainable development, discussing how economics can play in favour of culture. Structured in 11 chapters, it starts off covering the difference between the economics of culture and the culture of economics; after explaining the figures of culture, it debates the three pillars of production; distribution; and demand; it then proposes a cross-sector approach to public policies; debates an array of tools of market intervention; analyses the role of intellectual property rights, from its origin to the “cultural exception” global turmoil; proposes an integrated perspective of culture and development; focus on cultural tourism and heritage; and closes the train of thought with a chapter devoted to the creative economy. This book received a Jabuti Award (the most important books prize in Brazil) on economics, business and management, in 2007.
Authors: Ana Carla Fonseca Reis
Publisher: Manole. Esgotado na editora.
Year: 2006
