During three days, this 17th. edition of the biggest and most important management congress of Southern Brazil hosted Oscar Motomura (CEO, Amana Key), Lélio Lauretti (Founding partner, IBGC), Renato Meirelles (President, Instituto Locomotiva), Maílson da Nóbrega (Former Minister of Treasure), Claude Troisgros (CEO, Troisgros Group in Brazil), Ulisses Mello (Director, IBM Research), Silvio Pietro Angori (Global CEO, Pininfarina), Divino Sebastião de Souza (CEO, Algar Group), Monika Hufenüssler Conrads (President, Duas Rodas Board), Silvana Romagnole (President, Romagnole Family Board), Roberto Faldini (Co-founder, IBGC), Jerome Cadier (CEO, LATAM), Fernando Cestari de Rizzo (CEO, Tupy), Holger Marquardt (General Manager, Mercedes-Benz Automobiles), Claudio Martinelli (Managing-Director, Kaspersky Latin America), Tânia Cosentino (President, Microsoft), Santiago Ospina Franco (Communication and Marketing Director, Ruta N) and Zeca de Mello (Professor, Fundação Dom Cabral).