ROADSHOW OF WORKSHOPS ON THE CREATIVE ECONONY AND CREATIVE CITIES

Produção da Secretaria de Estado da Cultura de São Paulo

Tags: Creative district, Creative economy, Creative singularities

Organization: Secretaria de Estado da Cultura de São Paulo
Date:
Date:
Local: Locais: São Paulo, Santos, Iguape, São José dos Campos, Sorocaba, Campinas, Limeira, São João da Boa Vista, São Carlos, Araraquara, Ribeirão Preto, São José do Rio Preto, Araçatuba, Presidente Prudente, Marília, Bauru.

: Link

Objectives: To promote the understanding of the creative economy and creative cities, turning managers of São Paulo State more able to establish a dialogue with public and private institutions; to ignate a reflexion about how these two complementary approaches can contribute to economic, social and cultural development in each city and creative cluster; to inspire the development of a cross-sector policy based on the recognition of local culture as a propeller of socio-economic development; to generate synergies across cultural and creative projects and their interfaces with development, tourism, education, technology, to mention but a few; to foster the acknowledgment of the creative economy potential through entrepreneurship; to contribute to a deeper understanding of the challenges and possibilities of the creative economy; to tease the mapping of economic strengths and cultural singularities in São Paulo State and its regions.Structure: The roadshow took place in two phases, totaling 36 workhops and 18 conferences. The first one, fostering awareness generation and harmonisation of concepts, covered six-hour workshops with public and private cultural managers and entrepreneurs and a two-hour conference for all interested in the subject. The second phase aimed to discuss with local managers their reflections and proposals about creative cities and the creative economy.