Paraíba Valley has an astounding creative pulse, though much less known than it deserves to be. Creative Energy Map was designed as a response to this challenging context. An initiative of EDP, curated and put into action by Garimpo de Soluções, it will be developed along 2023, the programme is three-fold.
1) Mapping of 100 creative entrepreneurs from all different sectors, selected under four criteria: added-value based on creativity; search of excellence; standouts; connections to the uniquenesses of the territory. These spearheading endeavours will be published in a website, displaying for each case a small tailor-made video, basic contact information and a short storytelling;
2) three workshops on the creative economy and entrepreneurship;
3) design and test of a downloadable game on creative entrepreneurship, targeting 10-year-old students, mainly from public schools.