Objectives: To promote the understanding of the cultural, social, economic and urban changes that have been affecting the world; to tease reflection about how creativity, in all its senses, can contribute to the development of our cities; to foster the design of an integrated local policy, having in its core the notion that culture and creativity can leverage development; to generate synergies across projects intertwining creativity, culture, development, tourism, education, technology; to foster the comprehension that creativity requires entrepreneurship to become real; to contribute to a more complex and deep view of the challenges and potentials of our times; to incite the convergence of economic strengths and cultural uniquenesses in São Paulo State and its regions.Structure: Eight monthly meetings, with national and international experts, covering: “creative entrepreneurship – creativity generating business”; “small creative cities – when size is not a problem”; “arts, fun and creative inspiration – when the city is a work of art”; “creative economy – far beyond numbers”; “funding models of creative enterprises”; “audiovisual clusters – when the city is a studio”; “the legacy of the World Cup to the urban creativity”; “city of design and design of city – possible paths”. With live streaming.