Title: Management best-seller, with over 25,000 units sold and adopted by the best management schools in Brazil. This book explains the founding principles of business management in a pleasing and accessible manner. Stimulating and engaging boxes showcase real life examples and curiosities.
Organization: Ademir Antonio Ferreira, Ana Carla Fonseca Reis e Maria Isabel Pereira.
Authors: Ademir Antonio Ferreira, Ana Carla Fonseca Reis e Maria Isabel Pereira.
Publisher: Pioneira
Year: 1997
