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Marketing cultural e financiamento da cultura

Title: Innovative book in the field, it is structured in two main sections. The first one debates the complementary role of government and private sector in the promotion and attention to cultural creation and production, building a comparison across seven countries – from the United States to France and England, Italy, Austria, Germany and Brazil. The second section encompasses 24 case studies, resulting from interviews made with companies of different sizes and sectors, investigating why they invest on culture and how they select and evaluate cultural projects. Complementarly, this book draws data from 33 foundations and government bodies and raised and analysed 40 tax incentive laws at the local, state and federal levels.
Organization: Garimpo de Soluções
Authors: Ana Carla Fonseca Reis
Publisher: Cengage
Title: 2002

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